

You do understand that a P2P proof of work backed global store is just infrastructure? And as egalitarian as DNS servers? And it doesn’t have the storage/compute footprint of a full bitcoin node.
The space of human-readable names is quite small, so proof of work is needed to protect it from being flooded. An alternative is to have your servers have names to be or derived from their public keys, or dissolve content from its location. Which brings its own problems.

In order to find content, we used to have webrings, directory services, and then search engines. Most people don’t enter URLs by hand.