Every food commercial, advertisement, and packaging in the US is currently protein obsessed. I just bought 3 burritos, and the most noticeable thing on the entire package is its protein content. TV commercials about waffles are advertising that they have X amount of protein per serving. The products in my jobsite’s vending machine have protein all over every package.
Did America have a protein thing recently?
Nearly no one is obsessed with the carnivore diet. Maybe a person in a thousand does it. Most who do use the diet do so so for health to address a health problem, some do it for athletic performance (running on fat means you don’t bonk; there is no wall)
It is presented as super masculine, but I’m sure the old Reddit community that called it zero carb were mostly women
Also it’s not a high protein diet. I just did the maths for my default meal which by energy* is 76.2% fat 23.8% protein
* Not that we can get significant energy from protein. I don’t think it should even be in the energy calculation on food labels. A human who tries to live on protein (and whatever supplements to keep healthy) starves. Body builders used to (and probably still do) protein sparing modified fasts - eating lean protein to avoid the body burning muscle to feed the nervous system while fasting. They do it to achieve the same as of a fast — to radically reduce body fat. Protein is hardly energy when people use it to help them starve themselves thin