More than £2m spent by government on social media influencers since July 2024
www.bbc.com
Departments are using influencers alongside campaigns in traditional media such as TV and newspapers.
  • 9point6@lemmy.worldEnglish
    81·
    11 days ago

    … Over 26 months

    … Across over 100 influencers

    That’s really not a lot of money when you put it next to traditional advertising costs.

    Now watch the right wing press use this as an attack line because they don’t like new media

    • NickwithaC@lemmy.worldEnglish
      1·
      8 days ago

      £2,000,000 ÷ 100 ÷ 26 = £769 per person per month. That’s basically a universal credit payment.