Adding yet another standard to the list of competing standards is not the right move.
Just giving up and doing nothing is also not the right move (if you are in a position to actually do something and you have reason to care).
The right move:
Look at the details of all the competing standards. Evaluate their technical merit. Evaluate their organizational setup and potential to improve. Pick one. Push for its universal adoption and/or improvement.
Adding yet another standard to the list of competing standards is not the right move.
Just giving up and doing nothing is also not the right move (if you are in a position to actually do something and you have reason to care).
The right move:
Look at the details of all the competing standards. Evaluate their technical merit. Evaluate their organizational setup and potential to improve. Pick one. Push for its universal adoption and/or improvement.